- PII
- S0207-36760000402-1-1
- DOI
- 10.7868/S60000402-1-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 11-12
- Pages
- 157-172
- Abstract
- The present paper contains the analysis of industrial market specifics during the postcrisis period, relationship market statements are systematized regarding the industrial market, the management system for ‘supplier-customer” relationship marketing is introduced, the major methodic approaches to measure industrial customer satisfaction are classified and the author’s system of interfirm relationship quality criteria is developed.
- Keywords
- interfirm relationship, relationship marketing, industrial (business-to-business) market, relationship management, value, customer satisfaction, loyalty, supplier, customer, business partner
- Date of publication
- 01.12.2011
- Year of publication
- 2011
- Number of purchasers
- 1
- Views
- 933
RAS PresidiumОбщество и экономика Obshchestvo i ekonomika
- ISSN (Print) 0207-3676
- ISSN (Online) 3034-5987
EXTERNAL AND INTERNAL ENVIRONMENT OF ENTERPRISE: INTEROPERABILITY ISSUES
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library