Abstract
Internet social networks are positioned as effective communication with specific management resources relevant to various aspects of human activity, including education and even government. Social media show an increase in political, economic and social capital. Media justify it, first of all, the growth of social subjectivity of the online communities acting regulators of social interaction._Simultaneously, in the latent processes are related to the restructuring of the network, with the dominance of consumer practices that inhibit the expression of independent and active life position, stimulating anomie and insecurity in social relations, producers of content had increased the real influence and they become moderators of the separate phenomena. Multi-user activity, confirmed network statistics, contrary to the qualitative parameters of network processes with fractal nonlinear, stimulating system instability and increases its entropy. As a result, increases both the social and economic risks for all entities affiliated with social media.
Keywords
social networks, internet, economic capital, social capital, and consumer practices, advertising, consumers, users, content creators, moderator, norms, values, interests, communication, entertainment, behavior, efficiency, financial risks
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