- PII
- S0207-36760000392-0-1
- DOI
- 10.7868/S60000392-0-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 1-2
- Pages
- 201-215
- Abstract
- The article examines the existing economic models of brand formation. The essence of each model is revealed with its characteristics. The conditions and the possibility of applying a particular model because of its advantages and disadvantages are analyzed.
- Keywords
- brand, measurement, competitive environment, criterion, model, consumer, market, product
- Date of publication
- 05.11.2025
- Year of publication
- 2025
- Number of purchasers
- 1
- Views
- 963
RAS PresidiumОбщество и экономика Obshchestvo i ekonomika
- ISSN (Print) 0207-3676
- ISSN (Online) 3034-5987
ECONOMIC MODELS OF BRANDING
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library