- PII
- S0207-36760000392-0-1
- DOI
- 10.7868/S60000392-0-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 3-4
- Pages
- 217-234
- Abstract
- The article analyses issues connected with the assessment of brand capital. The classification of assessment mechanisms of brand capital is given; reasons for brand assessment are defined. The main methods of assessment of a company's brand component are analyzed and the principles are listed which ensure the effectiveness of assessment.
- Keywords
- brand, assessment, method, effectiveness, brand capital, market, mechanism, tools, value, assets
- Date of publication
- 05.11.2025
- Year of publication
- 2025
- Number of purchasers
- 1
- Views
- 889
RAS PresidiumОбщество и экономика Obshchestvo i ekonomika
- ISSN (Print) 0207-3676
- ISSN (Online) 3034-5987
METHODS OF ASSESSMENT FOR BRAND CAPITAL
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library