Abstract
In the article the feasibility of excluding cyclical fluctuations in the formation and evaluation of the economic potential of the company is substantiated. An analysis of the literature, the authors concluded that there were insufficient modern methodological tools for this kind of evaluation. Was proposed synergistic approach of evaluating the economic potential of the company in view of cyclical fluctuations, which allows you to get not only a quantitative and qualitative variables, but also the phase of the life cycle of building, extending the capabilities of forecasting, planning and development programs.
Keywords
economic potential, synergistic approach, life cycle, integral factor, climate in the life cycle
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