ECONOMIC MODELS OF BRANDING

Krasnoslobodtsev, Alexey A.; Groshev, Igor V.

doi:10.31857/S60000392-0-1

English

Home>Issue 1-2>ECONOMIC MODELS OF BRANDING

ECONOMIC MODELS OF BRANDING

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ECONOMIC MODELS OF BRANDING

Annotation

PII

S0207-36760000392-0-1

DOI

10.31857/S60000392-0-1

Publication type

Article

Status

Published

Authors

Alexey A. Krasnoslobodtsev Send message Igor V. Groshev

Edition

Issue 1-2

Pages

201-215

Abstract

The article examines the existing economic models of brand formation. The essence of each model is revealed with its characteristics. The conditions and the possibility of applying a particular model because of its advantages and disadvantages are analyzed.

Keywords

brand, measurement, competitive environment, criterion, model, consumer, market, product

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919

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0.0 (0 votes)

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GOST	Groshev I., Krasnoslobodtsev A. ECONOMIC MODELS OF BRANDING // Obshchestvo i ekonomika. – 2013. – Issue 1-2 C. 201-215 . DOI: 10.31857/S60000392-0-1
MLA	Groshev, Igor V, Krasnoslobodtsev, Alexey A "ECONOMIC MODELS OF BRANDING." Obshchestvo i ekonomika. 1-2 (2013).:201-215. DOI: 10.31857/S60000392-0-1
APA	Groshev I., Krasnoslobodtsev A. (2013). ECONOMIC MODELS OF BRANDING. Obshchestvo i ekonomika. no. 1-2, pp.201-215 DOI: 10.31857/S60000392-0-1

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