TV AND INTERNET: A TYPOLOGY OF RUSSIAN MEDIA CONSUMPTION
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TV AND INTERNET: A TYPOLOGY OF RUSSIAN MEDIA CONSUMPTION
Annotation
PII
S0132-16250000392-7-1
Publication type
Article
Status
Published
Pages
116-126
Abstract
The articel analyses peculiarities of the use of television and Internet in Russia. The theoretical basis of the conducted analysis are the concept of “relative permanence” and the theory of utility and satisfaction of needs through media. The empirical base are the results of a study of the communicative behavior of the urban population of the Russian Federation. A typology is proposed of the use of TV and Internet from the point of view of the duration of media consumption. Factors determining the peculiarities of the current state and prospects for the use of television and the Internet are discussed.
Keywords
television, internet, media consumption, communication behavior, media convergence, media environment change
Date of publication
01.06.2014
Number of purchasers
1
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524
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0.0 (0 votes)
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