- PII
- S0207-36760000596-4-
- DOI
- 10.7868/S60000596-4-1
- Publication type
- Article
- Status
- Published
- Authors
- Volume/ Edition
- Volume / Issue 3-4
- Pages
- 21-60
- Abstract
- In article efficiency of the commodity offer for all participants of process is analyzed: manufacture - sale - consumption. I offer to optimise the price and quality of the goods on the basis of definition of its criterion function. Examples of drawing up of matrixes and algorithms are resulted at formation assortment firm plans. Techniques of situational planning of optimum commodity strategy of firm and a choice of strategic zones of managing are offered. In article life cycles of demand for the goods and a stage of consumption of the goods are analyzed, the factors influencing development of the markets, a consumer demand and intensity of a competition on them are investigated. The technique of calculation of indicators of economic, self-supporting, consumer efficiency of the goods is offered. From positions of optimisation of these indicators it is recommended to solve problems of equation of a supply and demand.
- Keywords
- goods, demand, offer, market, assortment, price, quality, efficiency
- Date of publication
- 01.04.2010
- Year of publication
- 2010
- Number of purchasers
- 2
- Views
- 822
RAS PresidiumОбщество и экономика Obshchestvo i ekonomika
- ISSN (Print) 0207-3676
- ISSN (Online) 3034-5987
HOW TO RAISE PUBLIC UTILITY OF THE COMMODITY OFFER?
Индексирование
Scopus
Crossref
Higher Attestation Commission
At the Ministry of Education and Science of the Russian Federation
Scientific Electronic Library